Started a business at 7. Built a private label division from zero to 3,700+ retail doors in under 2 years - no product on day one. Cold-sourced and closed a $500K deal 9 months into my first job in tech. Still building.

My first big win? Launching that apparel division from scratch - no product, no playbook - and landing in thousands of stores within two years. That lit the fuse.

Since then, I’ve transitioned from fashion to tech, partnering with both DTC trailblazers and legacy brands. I spent 8+ years in enterprise sales, mostly in ecommerce - the intersection of business, behavior, and brand.

Now I’m diving headfirst into AI, experimenting hands-on and vibe coding with new tools to see what’s possible.

Off-screen, I host guests at the Posh Playhouse, an experience-first Airbnb I designed and brought to life from the ground up. Each room is a love letter to a different artist and era.

This chapter? Experience-led reinvention. As a curious lifelong learner, I’ve come to realize growth is a practice, not a finish line.

The Rundown

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Started a business at 7. Built a private label division from zero to 3,700+ retail doors in under 2 years - no product on day one. Cold-sourced and closed a $500K deal 9 months into my first job in tech. Still building.

My first big win? Launching that apparel division from scratch - no product, no playbook - and landing in thousands of stores within two years. That lit the fuse.

Since then, I’ve transitioned from fashion to tech, partnering with both DTC trailblazers and legacy brands. I spent 8+ years in enterprise sales, mostly in ecommerce - the intersection of business, behavior, and brand.

Now I’m diving headfirst into AI, experimenting hands-on and vibe coding with new tools to see what’s possible.

Off-screen, I host guests at the Posh Playhouse, an experience-first Airbnb I designed and brought to life from the ground up. Each room is a love letter to a different artist and era.

This chapter? Experience-led reinvention. As a curious lifelong learner, I’ve come to realize growth is a practice, not a finish line.

The Rundown

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Coming Soon

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Good thing I have a soft spot for rule breakers.

Here's some extra insight just for you.

Twice - five years apart - I asked ten people across my personal and professional life to describe me in five words.

I promised to take their feedback with an open mind and heart,
and above all, wanted honesty.

Here’s what they shared.

barbara is:

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i can

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design and build a website, like this one

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shred (sort of)

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run a 10k race

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get my hands dirty

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host a killer dinner and cocktail party

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change the butt cap on my tennis racket

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dance

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cook a myriad of dishes without ever looking at a recipe

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It's rare to meet someone who's as thorough as Barbs. Speaking as a solutions engineer working with her in her capacity as account executive: she does impeccable research, has fanatical drive, and is as tenacious as they come. An absolute sponge for information, she's always asking questions to help understand the complexities of today's fast-moving commerce ecosystem. I always got a kick out of working with her, and I'm sure she'll excel in her next chapter.

Matt Dunphy

Lead Solutions Engineer, commercetools

I highly recommend working with Barbs! We co-sold multiple clients during her time at commercetools. She has a keen understanding of the business challenge and what it takes to drive business outcomes. She did an amazing job listening to the prospect, consulting with me on win themes and partnering throughout our joint pursuits. She takes great pride in her work and goes all in. And most importantly, she's a blast to work with! I'm excited to partner with her again!

Craig Gottlieb

Director of Business Development, Valtech

I had the pleasure of having Barbara as an account executive on our team at Stitch Labs. Barbara was a star from the onset. She was able to quickly understand our offering and distill the key messages to customers to help them understand our value. She is meticulous and understands how to effectively drive an enterprise process and bring it to a successful conclusion. I would highly recommend Barbara to anyone looking to bring on a great AE.

Gadi Bashvitz

CEO, Bright Security

I've had the opportunity to work and collaborate with Barbara in both a marketing and sales. Barbara is not only extremely resourceful when it comes to thinking outside the box or using her entrepreneurial hat when it came to problem solving but she is very proactive and extremely detail oriented. I highly recommend Barbabra.

Brittany Harris

Senior Account Executive, Rockwell Automation

Barbara was an excellent partner in growing our business. I worked with her in the retailing industry for over 5 years. Her follow-through was always consistent and she was a strong collaborator in pinpointing the right product at the right time. She placed a high priority on our business and I would highly recommend her as a member of your team.

Sue Brauch Thomas

Buyer, Belk Stores

I worked with Barbara when she was a Sales Executive at a sweater company. I was impressed with not only her knowledge of the product and production but also her passion for the needs of my customer.

Linda Traylinek

Senior Buyer, Rue21

ecommerce platform

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retail intelligence platform

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operations management platform

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digital suite for end-to-end fashion & apparel

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Good thing I have a soft spot for rule breakers.

Here's some extra insight just for you.

I recently asked people who know me from all walks of life (both personally and professionally):

what are 5 words to describe me?
I promise to accept it with an open mind and heart. Looking for honest feedback most importantly.

In the same order I received their replies, here's what they had to say.

barbara is

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driven
independent
open minded
tolerant
young

patrick f.

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strong
determined
badass
a riot (two but whatever)
creative

wyatt m.

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tenacious
considerate
creative
spontaneous
happy

brittany h.

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driven
innovative
fun
loud
thoughtful

andrea w.

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dedicated
loyal
energetic
personable
focused

rieve m.

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focused
positive
appreciative
mildly neurotic
awesome

arvind w.

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uniter
resilient
innovator
dynamic
helpful

jordan b.

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sassy
intelligent
funny
ambitious
appreciative

david h.

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vivacious
risk-taker
creative
leader
confident

sarah p.

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smart
focused
loving
tenacious
disciplined

richard t.

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